Client: Target

Design Challenge:

Role: UX Lead, Usability Research, Design Co-founder

Exploratory research asking the question: where do we find the strongest scent of desirability for VR from a retail and human factors standpoint. Facilitated research to test 3 virtual environment experiences via 3 modes of viewing and interaction: VR goggles, large kiosk monitor, and mobile device motion/panning window.