Client: Microsoft

Design Challenge: Provide an engaging incentive system that's fun, competitive, and fits with the business goals.

Role: Lead UX, Game Design

Provided game design and UX design for SmartHQ, gameful positive reinforcement sales portal. I designed improvements to the existing sales incentive portal. The improved app both visualizes the sales performance and provides unlockable bonuses and levels. In addition to UX mapping the goals of the client, the users, and the journeys. Also designed a point-earning algorithm informed by the desired behaviors and the desirable incentives.