Client: 3M

Design Challenge: Design a way forward by interviewing a variety of stakeholders with a variety of goals that didn't appear initially to have a lot of common ground.

Role: UX, Usability, IA

3M's web presences are all based on a conceptual blueprint - the Information Architecture. The 3M DDS (Drug Delivery Services) Web Site IA and Iteration project had multiple phases, looking at usage metrics, user feedback, and in depth interviews. The flow of the project was research > interview > synthesis > IA recommendation. I collaborated with the client and my team by sharing the narrative of each stage, the rationale of the design choices, and evidence gathered. This process made it easy for a wide variety of roles and interests to collaborate.